The steady growth of urbanization and digitization in Dubai has paved the way for better and developed use of outdoor advertising. Today outdoor advertising, more than ever before continues to improve brand recognition in the market and provides effective communication between the consumer and the marketer. Today outdoor advertising has been successful in targeting audiences through both digital and static platforms. And as the market for outdoor advertising continues to grow and innovate, there are new techniques that will now completely transform the outdoor advertising in Dubai. Below listed are some of the transforming trends in the outdoor advertising of Dubai. Read below to know more about them. Below listed are some of the transforming trends in the outdoor advertising of Dubai. Read below to know more about them. Digitization and interactivity The last few years have been absolutely great and transforming for the outdoor advertising industry in Dubai with the introd