What should be done by you to promote your brand, company or product? Well, apart from effective marketing and campaigning, you should take part in exhibitions and trade shows regularly. They are the best platforms to promote the brand, product or service offered by you. Experts say that since there are hundreds of other products being promoted by your competitors, the success largely depends on the effectiveness of the exhibition stand design. It is not sufficient to hire one of the best Exhibition stand makers in the niche, but you should have the clarity of the design and layout that is desired. How to make it effective? As the business owner, you want the maximum benefit from the exhibition. Yes, you spend a sizeable money in the event, and it is not worth if you do not get a return on investment. Researchers say that even the seasoned Exhibition stand builders also commit mistakes if they ignore the fundamentals.