Small and medium-sized businesses know well that they need to advertise to increase sales but the actual cost of advertising might often be too expensive. But there is a saying that necessity is the mother of invention, so it won’t be surprising to find many SME’s looking for low cost options. The more inventive companies will look to their immediate resources andsurroundings to find advertising locations they can use at a low cost If you own the building you run your business from or if you have taken the place on rent but have the landlord’s consent then this can be aperfect place to advertise your services or the products you sell. This would not require approval as long as you adhere to the rules for the nature of signage you erect. Any limitations would generally be related to the size, height level or lighting of the signage itself. Forecourts are another noticeable location for outdoor advertising but this should not be confused with exhibiting advertising on public streets

Advertising plays a very important role in today’s age where there is a lot of competition. Advertising is one thing that has becomea requirement for everybody in today’s day to day life, be it the customerproducer or the traders. Advertising is an important part. Below are the points that showcases how and where is advertising important: 1. Advertising is important for the customers Just visualize a television or a newspaper or a radio channel or any malls and shops without an advertisement! No one can any day visualize this. Advertising plays a very vital role in customer’s life. Customers are the people who purchase the product only after they are notified that the products are available in the market. If the product is not promoted, no customer will come to know what products are offered and will not buy the product even if the product was for their benefit. Advertising also helps people find the most appropriate products for themselves and their family. When they come to know