Do you believe that outdoor advertising is only for big firms? Below are certain reasons why outdoor advertising is beneficial to small and medium enterprises (SMEs). • It Helps To Make Your Brand Stronger Advertising on the lanes will help you to build your brand quickly. Generally people associate outdoor ads with professionalism and big money – how would amateurs probably manage to be sitting next to great brands? Moreover, revealing your name and your logo out in the open will make people remember it much easily. • Outdoor Advertising Enables You To Get Power While watching a video on YouTube or reading a magazine, you can perhaps choose whether to have a look at the ads or simply skip them totally. With outdoor advertising it is like this, you can’t just close your eyes and completely avoid the ads on the lanes. • Frequency In Views Rises Just having a glance of the ad will probably not influence anyone. Watching it twice a day while going to work will definitely have

Audio and visual effects are one of the best ways to prompt your exhibition space. Colour graphics can work really well, but at times you need a little extra boost to be the best in the crowd of many. Effectively applying audio, video and light can increase your chances for success. Here are certain tips for effective use of AV on your display stands: Tip 1: Enable Your Product To Be In The Spotlight Use effective lights to light up your product. Event attendees want to see what is available with you, so make is as noticeable as possible with lighting. You can highlight a separate floor model or use an entire row of lights to brighten a shelf or any other display surface. Tip 2: Don’t Blast & Irritate Attendees with Audio If you have certain music or any other audio playing in your booth, be aware of the volume. You should not turn up the volume level that is uncomfortable and which scares the attendees. Maintain an appropriate level of audio that’s audible but not loud and