With the increase in the number of advertising ways it becomes important to select the right medium to promote the product. One of the ways of advertising is ‘ Signage ’. Signage refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing. Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of way finding information in places such as streets or on the inside and outside of buildings. Signs vary in form and size based on location and intent.   The placement of the signage depends upon a number of factors which include the target audience, point of purchase customer visibility, the company profile and many other things. The main purpose of signs is to communicate, to convey information such that the receiver may make cognitive decisions based on the information provided. Light-emitting diode (LED) technology is frequently used i

Branding has become a very important aspect of promotion strategy. Branding gives your product a different identity. Simply put, a brand can literally change a ‘me too’ commodity into a ‘must have’ purchase, helping your product to stand out in an increasingly cluttered marketplace. Who would have thought it possible to brand water? The branding of mineral water is a perfect example of how branding exceeds the functional requirements of a product and taps into the inspirational lifestyle choices of the consumer. Branding also helps in creating awareness about the product and ensures brand loyalty. But this all will only work if your product is branded in a right way. It is very important to ensure that the buzz created about product is positive. Incorporating branding strategies into your everyday business communication and customer experience will lead to better business and brand positioning. Brand Me advertising is