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Showing posts from March, 2015

Benefits of Exhibition Stands

There are numerous benefits to hire exhibition stand for both large companies and first-time exhibitors, who are looking out to reduce their costs while still maintaining a strong presence at business exhibitions. Some of the significant benefits of hiring an exhibition stand are below: 1. Convenience Hiring Exhibition stand can offer you with a high visual effect without having to invest large sum of money. This is particularly useful if you are attending a trade show for the first time and are not pretty much sure of the ROI it will provide. 2. Flexibility Our modular exhibition system permits you to customize your exhibit for each and every trade show you attend. You can test with numerous configurations to see what works best for your exhibitions. 3. Cost Effectiveness If you are not attending many shows or have added some new ones to your list, hiring an exhibition stand can be a cost effective way to make a good impression without having to spend a lot of money. Modular

All About Brand Strategy

Your brand is not just your logo, slogan or name; it is the entire know-how your prospects and customers have with your company, service or product. Your brand strategy describes what you stand for, the personality you convey andthe promise you make while it comprises of your logo, colour palette and slogan, those are only creative factors that convey your brand. Branding is crucial for services andproducts sold in vast consumer markets. It’s also significant in B2B because it helps you stand out from your rivalry. Your brand strategy brings your competitive setting to life, and works to position you as a positive “something” in the mind of your customers andprospects Think about popular consumer brands like Disney, Starbucksor Tiffany. You perhaps know what each brand signifies. Now visualizethat you are competing against one of these companies. If you want to capture substantial market share, start with a strong brand strategy or you may not get too far. In your business, there ma