All about "Signage" at Brand Me Advertising in Dubai
With the increase in the number of advertising ways it becomes important to select the right medium to promote the product. One of the ways of advertising is ‘ Signage ’. Signage refers to the design or use of signs and symbols to communicate a message to a specific group, usually for the purpose of marketing. Signs are any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of way finding information in places such as streets or on the inside and outside of buildings. Signs vary in form and size based on location and intent. The placement of the signage depends upon a number of factors which include the target audience, point of purchase customer visibility, the company profile and many other things. The main purpose of signs is to communicate, to convey information such that the receiver may make cognitive decisions based on the information provided. Light-emitting diode (LED) technology is frequently us...