Branding has become a very important aspect of promotion strategy. Branding gives your product a different identity. Simply put, a brand can literally change a ‘me too’ commodity into a ‘must have’ purchase, helping your product to stand out in an increasingly cluttered marketplace. Who would have thought it possible to brand water? The branding of mineral water is a perfect example of how branding exceeds the functional requirements of a product and taps into the inspirational lifestyle choices of the consumer. Branding also helps in creating awareness about the product and ensures brand loyalty. But this all will only work if your product is branded in a right way. It is very important to ensure that the buzz created about product is positive. Incorporating branding strategies into your everyday business communication and customer experience will lead to better business and brand positioning. Brand Me advertising is