While it is true that social media today has transformed the game of promoting and marketing of business through online platforms, you cannot replicate the importance of certain old-styled professional events. Exhibitions or trade shows to date remains as one of the most effective forms of marketing strategy that can help you in enhancing your business and bring in some genuine connections which can help in boosting it. So if you are quite new to the concept of participating in exhibitions or trade shows, we have listed certain ways that help in making the most of your exhibition and generate new leads for you. Read below to know more about them: Create an impactful preshow campaign at times you could do everything just right when participating in an exhibition however still not generate any leads. This is so because the kind of work that you do which leads you towards the trade show is also far more important. This means that strategizing a proper preshow campaign place a very impo