Features such as clarity and design of your particular message are the most important facts when it comes to the achievement of your ad, but only if the campaign is able to reach the appropriate audience. So, before designing your campaign, you should first properly define your audience and their precise habits. Do not let your ad speak out to ears that aren’t hearing! There are three key questions you need to ask yourself: 1. Who is your target audience? You need to keep in mind things like: Age Income Level Gender Ethnicity Sexuality Family Role (mothers, grandparents, etc.) 2. What is their lifestyle like? Lifestyle is the distinctive way of life of an individual, culture or group. It describes consumers and thus it shouldn't be ignored when developing your marketing plan. When selecting a location for the particular ad, think of your targeted individuals and the locations they go to and not just the busy areas. So for that you need to make sure to answer the fol...

Advertisements are most spoken of as the nervous system of the commercial world. As our nervous system is created to provide us with all the possible sensations from objects, so the advertisement which is like the nervous system must awaken in the reader as many various forms of images as the object itself would excite. Just imagine that there are two outdoor advertising campaigns for a brand of apple juice. The first billboard represents a bottle of apple juice in a multi-coloured print, exhibiting all the nourishing facts of the beverage: low calories, no sugars, multivitamins. With ripe apples and water drops, the billboard noticeably plays the healthy card, offering the product as a refreshing and invigorating beverage. The second billboard displays more of a way of being or a mood. Think of a luxurious garden or a golden beach with a curvy and beautiful woman sipping from a glass of apple juice. Betting on an interesting element, the ad executes the product in a dreamy sensatio...